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November 8, 2000 | Bloomberg News
Visa International Corp. sued American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the upcoming holiday movie "How the Grinch Stole Christmas." Visa said American Express launched an "unjustified and deceptive 'ambush' marketing campaign" aimed at misleading consumers. The campaign includes direct mailings to American Express cardholders that prominently feature the Grinch character, Visa said.
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BUSINESS
November 8, 2000 | Bloomberg News
Visa International Corp. sued American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the upcoming holiday movie "How the Grinch Stole Christmas." Visa said American Express launched an "unjustified and deceptive 'ambush' marketing campaign" aimed at misleading consumers. The campaign includes direct mailings to American Express cardholders that prominently feature the Grinch character, Visa said.
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