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CALIFORNIA | LOCAL
December 2, 1994 | TIM MAY
Viva Market in Pacoima Plaza is, well, muerto. But shoppers need not mourn the dead market: Food 4 Less will soon replace the closed Viva store at the same location. Pacoima Plaza, one of only a handful of strip malls in the community, is getting a $1-million make-over care of the Piken Co., a Studio City-based developer that created the mall 10 years ago using federal Urban Development Action grant funds.
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CALIFORNIA | LOCAL
December 2, 1994 | TIM MAY
Viva Market in Pacoima Plaza is, well, muerto. But shoppers need not mourn the dead market: Food 4 Less will soon replace the closed Viva store at the same location. Pacoima Plaza, one of only a handful of strip malls in the community, is getting a $1-million make-over care of the Piken Co., a Studio City-based developer that created the mall 10 years ago using federal Urban Development Action grant funds.
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NEWS
April 6, 1991 | STUART SILVERSTEIN, TIMES STAFF WRITER
In a deal expected to heat up price battles among Southern California's supermarkets, the owner of Viva and Boys markets said Friday that it agreed to buy 145 Alpha Beta stores for about $248 million. The buyer, Yucaipa Cos. of Claremont, now will challenge Ralphs Grocery Co. for the No. 3 spot among the Southland's biggest grocery operators.
NEWS
April 6, 1991 | STUART SILVERSTEIN, TIMES STAFF WRITER
In a deal expected to heat up price battles among Southern California's supermarkets, the owner of Viva and Boys markets said Friday that it agreed to buy 145 Alpha Beta stores for about $248 million. The buyer, Yucaipa Cos. of Claremont, now will challenge Ralphs Grocery Co. for the No. 3 spot among the Southland's biggest grocery operators.
BUSINESS
September 4, 1991 | From Times Staff and Wire Reports
Two Orange Country Firms Win Advertising Account: Food 4 Less, a grocery store unit of Claremont-based Yucaipa Cos., split a $16-million advertising account between two Orange County agencies. The company awarded a $10-million account to promote its 141-store Alpha Beta chain to Heil-Brice Retail Advertising in San Clemente.
BUSINESS
September 14, 1994 | GEORGE WHITE
An expected agreement to merge Ralphs Grocery Co. with Food 4 Less Supermarkets was delayed Tuesday as the companies' representatives continued to seek the approval of the last of six Ralphs shareholders, sources said. The boards of directors of Ralphs and Food 4 Less Supermarkets--operator of Alpha Beta, Boys, Viva and the Food 4 Less warehouse stores--approved the $2.5-billion merger Friday, and the deal is to be finalized if shareholders agree. Yucaipa Cos.
CALIFORNIA | LOCAL
January 16, 1995 | ALAN EYERLY
Six community-based hunger programs in Orange County have received grants from Food for All, a nonprofit organization that raises money through donation cards at supermarket checkout stands. The grants were given last week. Their amounts and local recipients are: * $3,900 to the Anaheim Interfaith Shelter to support a transitional family shelter. * $10,400 to Latino Health Access in Santa Ana to start a family gardening project and a food cooperative for low-income Latinos.
BUSINESS
October 11, 1993 | JANICE L. JONES / Los Angeles Times
Name: Jerry Valenzuela Employer: Boys and Viva Markets Thumbs up: "I like the challenge of finding ways to increase sales performance over the previous year. Viva's target market is the Hispanic community, and this concept of niche marketing creates a special challenge. We try to take the lead in finding the best ways to cater to our community." Thumbs down: "It's disappointing when an ad campaign doesn't work as well as you'd hoped. It's an unpredictable business."
CALIFORNIA | LOCAL
April 22, 1992
More than 500,000 revelers are expected in downtown Los Angeles on Sunday from noon to 6 p.m. for the third annual L.A. Fiesta Broadway, a celebration of Latino culture. The pre-Cinco de Mayo fiesta will cover 36 city blocks and cause a number of street closings. Traffic will not be allowed from 9 p.m. Saturday to 5 a.m. Monday from Temple Street on the north, Olympic Boulevard on the south, Main Street on the east and Olive Street on the west from Olympic Boulevard to 6th Street.
BUSINESS
September 18, 1992 | CRISTINA LEE, TIMES STAFF WRITER
Food 4 Less Supermarkets Inc., which acquired the Alpha Beta grocery chain in 1991 for $251 million, said Thursday that, according to preliminary figures, its earnings for fiscal 1992 rose 40% to $110.9 million from $79.3 million for the previous 12 months. The unaudited figures showed that annual sales were up 81%, to $2.9 billion from $1.6 billion. The company, based in La Habra, attributed the sales increase to its purchase of the 142 Alpha Beta stores.
NEWS
November 21, 1993 | SANDRA HERNANDEZ
A group of angry South-Central residents has vowed to continue tying up checkout lines at a Viva Market to protest delays in building a proposed supermarket at Vermont Avenue and Adams Boulevard. Last week, members of the Southern California Organizing Committee delayed checkout lines at the Viva Market at Western Avenue and 18th Street by paying for items with pennies. The campaign is in protest of what organizers claim is the unwillingness of Food 4 Less Supermarkets Inc.
BUSINESS
July 17, 1991 | STUART SILVERSTEIN, TIMES STAFF WRITER
In what could be the opening volley of a renewed price war among Southern California grocers, Albertson's will announce today that it is switching to an "everyday low prices" format at its supermarkets in the area. The change involves scrapping Albertson's "double coupon" program in favor of consistently lower prices on merchandise throughout its stores, a spokeswoman said.
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