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Volkswagen Of America Inc

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BUSINESS
March 28, 1995 | Times Staff and Wire Reports
Volkswagen of America Picks New Ad Agency: Arnold Fortuna Lawner & Cabot of Boston is the winner. The firm creates advertising for Titleist golf balls, McDonald's franchise groups and Nynex calling cards and pay phone service. The auto maker declined to say how much it spends on advertising, but the amount has been estimated at $110 million. The agency and its predecessor shops have also created advertising for the Oldsmobile and Subaru dealer associations in New England. Auburn Hills, Mich.
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BUSINESS
September 7, 2007 | From Times Wire Services
Volkswagen is moving its North American headquarters out of the Detroit area to the suburbs of the nation's capital and will cut 400 jobs in the process, the German automaker said. Volkswagen of America's move to Herndon, Va., from Auburn Hills, Mich., will be completed by the end of next year, the company said. Volkswagen said it wanted to move closer to the company's customer base, which is strong on the East and West coasts and particularly strong in the mid-Atlantic region.
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BUSINESS
March 12, 1998 | A Times Staff Writer
Volkswagen of America Inc. will unveil new print and television ads for the second-generation New Beetle during a news conference today in New York City. The advertising industry has been waiting to see how the campaign, designed by Boston-based Arnold Advertising, stacks up against now-legendary ads that New York agency Doyle Dane Bernbach (now DDB Needham Worldwide) created for the original Bug during the 1960s.
BUSINESS
April 29, 2006 | From Bloomberg News
Volkswagen reported a first-quarter profit below analysts' estimates because of higher-than-expected costs to cut thousands of jobs. Net income increased fivefold to 327 million euros ($410 million), or 83 cents a share, from 64 million euros, or 15 cents, a year earlier, the company said. Profit was short of the 394-million-euro median estimate of analysts surveyed by Bloomberg News. Sales for the Wolfsburg, Germany-based carmaker rose 21% to 25.3 billion euros.
BUSINESS
May 29, 1998 | John O'Dell
Volkswagen officials, red-faced over having to recall the first 10,100 New Beetles sold in the United States and Canada, have set aside about $1 million for what might be called a "please don't hate us" campaign. VW authorized dealers to give each New Beetle owner up to $100--in cash or services--to help take the sting out of landing a bum Bug.
BUSINESS
August 16, 1990 | JAMES F. PELTZ, TIMES STAFF WRITER
Volkswagen of America Inc. plans to open its first American auto design center in Simi Valley, a VW spokesman said Wednesday. Pat Fitzgerald, a spokesman at the company's headquarters in Troy, Mich., said the company already has signed a lease for property in the Simi Valley Business Center on the city's west side. But he declined further comment, saying details were being withheld until a formal announcement Monday.
NEWS
May 3, 2000
Aiming to capture a chunk of the wired generation's attention span--not to mention its copious cash flow--Volkswagen of America Inc. says it will sell two specially painted versions of its popular New Beetle exclusively to online buyers this year.
BUSINESS
September 1, 1998 | JOHN O'DELL, TIMES STAFF WRITER
A re-energized Volkswagen appears to be winning consumers with its new designs, strong warranty program and pricing, a new survey shows. Excluding the new Beetle, a 1999 model, cars distributed by Michigan-based Volkswagen of America Inc. won top honors in every category in which VW competes--from small cars to convertibles--in the 1998 "total value" awards issued Monday by Strategic Vision Inc., a San Diego market research firm.
NEWS
September 28, 1990 | PHILIP HAGER, TIMES STAFF WRITER
In a victory for news organizations, the state Supreme Court ruled Thursday that journalists may not be jailed for refusing to surrender notes, photos and other unpublished data for use in civil suits arising from events they cover. The court held unanimously that reporters are immune from being held in contempt for such refusals under California's news shield law.
BUSINESS
February 4, 2006 | From Reuters
Volkswagen's American unit said it was working on a prototype vehicle featuring Google Inc.'s satellite mapping software to give drivers a bird's-eye view of the road ahead. The companies are working with graphics chip maker Nvidia Corp. to build an in-car navigation map system and a three-dimensional display so passengers can recognize where they are in relation to the surrounding topography. A spokesman for Volkswagen said there were no definite plans to use the technology inside its vehicles.
BUSINESS
July 8, 2005 | From Reuters
Volkswagen is recalling 39,583 Jetta sedans in the U.S. because of the possibility of a fuel leak that could trigger a fire, U.S. safety regulators said. The vehicles involved in the recall are from the 2005 model year, the National Highway Traffic Safety Administration said. Separately, NHTSA said Ford Motor Co.
NEWS
May 3, 2000
Aiming to capture a chunk of the wired generation's attention span--not to mention its copious cash flow--Volkswagen of America Inc. says it will sell two specially painted versions of its popular New Beetle exclusively to online buyers this year.
BUSINESS
September 1, 1998 | JOHN O'DELL, TIMES STAFF WRITER
A re-energized Volkswagen appears to be winning consumers with its new designs, strong warranty program and pricing, a new survey shows. Excluding the new Beetle, a 1999 model, cars distributed by Michigan-based Volkswagen of America Inc. won top honors in every category in which VW competes--from small cars to convertibles--in the 1998 "total value" awards issued Monday by Strategic Vision Inc., a San Diego market research firm.
BUSINESS
May 29, 1998 | John O'Dell
Volkswagen officials, red-faced over having to recall the first 10,100 New Beetles sold in the United States and Canada, have set aside about $1 million for what might be called a "please don't hate us" campaign. VW authorized dealers to give each New Beetle owner up to $100--in cash or services--to help take the sting out of landing a bum Bug.
BUSINESS
May 29, 1998 | JOHN O'DELL, TIMES STAFF WRITER
It wasn't bad enough that Volkswagen of America Inc. shocked consumers with a recall just weeks after its New Beetle went on sale. Now the company finds itself on the wrong end of a lawsuit claiming it helped a Southern California VW dealer renege on a deal to supply seven enthusiasts with 13 of the retro-styled cars as soon as they were available.
BUSINESS
May 29, 1998 | JOHN O'DELL, TIMES STAFF WRITER
It wasn't bad enough that Volkswagen of America Inc. shocked consumers with a recall just weeks after its New Beetle went on sale. Now the company finds itself on the wrong end of a lawsuit claiming it helped a Southern California VW dealer renege on a deal to supply seven enthusiasts with 13 of the retro-styled cars as soon as they were available.
NEWS
September 6, 1990 | PHILIP HAGER, TIMES STAFF WRITER
In a new test of the reporter's "shield law," the state Supreme Court has been asked to rule that news organizations may be forced to surrender unpublished photos and other data for use in civil cases. The law, added to the state Constitution in 1980, protects journalists from being held in contempt and possibly jailed for refusing to disclose news sources or "any unpublished information."
NEWS
May 16, 1998 | JOHN O'DELL, TIMES STAFF WRITER
The Bug, it seems, has bugs. In an embarrassing admission, Volkswagen of America Inc. said Friday it is recalling all 8,500 New Beetles it has sold in the United States because of a wiring problem that could lead to engine fires. The voluntary recall--one of the earliest on record after the introduction of a new model--comes just seven weeks after the first of the retro-styled compacts were delivered to dealers.
BUSINESS
March 13, 1998 | DIANE SEO, SPECIAL TO THE TIMES
Volkswagen unveiled ads for its Beetle on Thursday that bring a '90s attitude to classic campaigns from the 1960s in order to draw a wide range of drivers to the much anticipated, remodeled car. The new ads rely on witty remarks to evoke baby boomers' memories of the beloved little flivver while playing to the Gen-X crowd with sassy quips about its funky colors, such as lime and bright blue. "If you sold your soul in the '80s, here's your chance to buy it back," one ad says.
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