February 4, 2006 |
Volkswagen's American unit said it was working on a prototype vehicle featuring Google Inc.'s satellite mapping software to give drivers a bird's-eye view of the road ahead. The companies are working with graphics chip maker Nvidia Corp. to build an in-car navigation map system and a three-dimensional display so passengers can recognize where they are in relation to the surrounding topography. A spokesman for Volkswagen said there were no definite plans to use the technology inside its vehicles.
July 8, 2005 |
Volkswagen is recalling 39,583 Jetta sedans in the U.S. because of the possibility of a fuel leak that could trigger a fire, U.S. safety regulators said. The vehicles involved in the recall are from the 2005 model year, the National Highway Traffic Safety Administration said. Separately, NHTSA said Ford Motor Co.
May 3, 2000
Aiming to capture a chunk of the wired generation's attention span--not to mention its copious cash flow--Volkswagen of America Inc. says it will sell two specially painted versions of its popular New Beetle exclusively to online buyers this year.
May 16, 1998 |
The Bug, it seems, has bugs. In an embarrassing admission, Volkswagen of America Inc. said Friday it is recalling all 8,500 New Beetles it has sold in the United States because of a wiring problem that could lead to engine fires. The voluntary recall--one of the earliest on record after the introduction of a new model--comes just seven weeks after the first of the retro-styled compacts were delivered to dealers.
March 13, 1998 |
Volkswagen unveiled ads for its Beetle on Thursday that bring a '90s attitude to classic campaigns from the 1960s in order to draw a wide range of drivers to the much anticipated, remodeled car. The new ads rely on witty remarks to evoke baby boomers' memories of the beloved little flivver while playing to the Gen-X crowd with sassy quips about its funky colors, such as lime and bright blue. "If you sold your soul in the '80s, here's your chance to buy it back," one ad says.
March 12, 1998 |
Volkswagen of America Inc. will unveil new print and television ads for the second-generation New Beetle during a news conference today in New York City. The advertising industry has been waiting to see how the campaign, designed by Boston-based Arnold Advertising, stacks up against now-legendary ads that New York agency Doyle Dane Bernbach (now DDB Needham Worldwide) created for the original Bug during the 1960s.