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January 2, 2004 | Booth Moore, Times Staff Writer
When Paris Hilton and Nicole Richie tried working as Arkansas milkmaids in an episode of their reality show "The Simple Life," things ended badly, with the pair soaked in spilt milk. But their orange camouflage Von Dutch truckers' caps made an impression. Within hours, the hats were selling on EBay for three times their retail value. The Von Dutch brand, named for a seminal L.A. car customizer, has hit critical mass.
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ENTERTAINMENT
January 2, 2004 | Booth Moore, Times Staff Writer
When Paris Hilton and Nicole Richie tried working as Arkansas milkmaids in an episode of their reality show "The Simple Life," things ended badly, with the pair soaked in spilt milk. But their orange camouflage Von Dutch truckers' caps made an impression. Within hours, the hats were selling on EBay for three times their retail value. The Von Dutch brand, named for a seminal L.A. car customizer, has hit critical mass.
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