April 30, 1998 |
Advertiser: VTel Corp. Agency: DDB Needham, New York Challenge: Create a brand image for a low-profile company that makes video-conferencing equipment used by businesses. The Ads: Two TV ads aimed at business professionals show executives conducting a video conference. In one, executives use ad babble as they discuss a shade of blue that seems headed for a marketing campaign. "It says you," says one executive. "And experience," adds another. "We could own this blue," gushes another executive.