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Vytorin Drug

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BUSINESS
January 23, 2008 | From Bloomberg News
Merck & Co. and Schering-Plough Corp. suspended television ads Tuesday for the cholesterol pills Vytorin and Zetia after a study questioned the benefit of the medicines. The Vytorin commercials were among the most widely aired drug ads, featuring people dressed as food items to show the pill lowers cholesterol from food as well as from genetics. The ads were voluntarily and temporarily halted, Schering-Plough spokesman Lee Davies said.
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BUSINESS
January 23, 2008 | From Bloomberg News
Merck & Co. and Schering-Plough Corp. suspended television ads Tuesday for the cholesterol pills Vytorin and Zetia after a study questioned the benefit of the medicines. The Vytorin commercials were among the most widely aired drug ads, featuring people dressed as food items to show the pill lowers cholesterol from food as well as from genetics. The ads were voluntarily and temporarily halted, Schering-Plough spokesman Lee Davies said.
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BUSINESS
July 27, 2004 | From Associated Press
Vytorin, the first pill to lower cholesterol in two ways, should hit pharmacy shelves within weeks, the makers said Monday as they promised heavy marketing and a discounted price to battle the top-selling competition. A joint venture of pharmaceutical companies Merck & Co. and Schering-Plough Corp. won Food and Drug Administration approval late Friday for Vytorin. The drug is crucial for both companies. Schering-Plough of Kenilworth, N.J.
BUSINESS
January 24, 2008 | Alana Semuels, Times Staff Writer
Trish Wiener believes Dannon misled her, and she wants to milk it for all it's worth. In a lawsuit filed Wednesday in U.S. District Court in Los Angeles, she accuses the yogurt maker of a "massive and comprehensive" false advertising campaign for its Activia, Activia Light and DanActive products. Dannon promotes them as clinically proven to help regulate digestion and boost immunity because they contain bacteria that Wiener's suit says aren't so special.
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