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W B Doner And Co

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BUSINESS
March 4, 1988 | BRUCE HOROVITZ, Times Staff Writer
Yet another major out-of-town advertising agency, W. B. Doner & Co., has closed its Los Angeles office. The agency, which has headquarters in both suburban Detroit and Baltimore, on Thursday abruptly closed its Los Angeles office nearly nine years after it opened. This marks the third big out-of-town agency to close its Los Angeles division in less than a year. Last month, the new ad firm Scali, McCabe, Sloves announced plans to close its Los Angeles office.
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BUSINESS
October 29, 1997 | DENISE GELLENE, TIMES STAFF WRITER
Mazda North America on Tuesday selected W.B. Doner of Southfield, Mich., as its advertising agency, ending a three-way contest for the coveted $240-million car account. Doner prevailed over GSD&M, an up-and-coming agency in Austin, Texas, and Ogilvy & Mather in Los Angeles, the presumed favorite. Ogilvy had been viewed as the front-runner because its Detroit office creates ads for Ford Motor Co., which owns a controlling stake in Mazda.
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BUSINESS
October 29, 1997 | DENISE GELLENE, TIMES STAFF WRITER
Mazda North America on Tuesday selected W.B. Doner of Southfield, Mich., as its advertising agency, ending a three-way contest for the coveted $240-million car account. Doner prevailed over GSD&M, an up-and-coming agency in Austin, Texas, and Ogilvy & Mather in Los Angeles, the presumed favorite. Ogilvy had been viewed as the front-runner because its Detroit office creates ads for Ford Motor Co., which owns a controlling stake in Mazda.
BUSINESS
March 4, 1988 | BRUCE HOROVITZ, Times Staff Writer
Yet another major out-of-town advertising agency, W. B. Doner & Co., has closed its Los Angeles office. The agency, which has headquarters in both suburban Detroit and Baltimore, on Thursday abruptly closed its Los Angeles office nearly nine years after it opened. This marks the third big out-of-town agency to close its Los Angeles division in less than a year. Last month, the new ad firm Scali, McCabe, Sloves announced plans to close its Los Angeles office.
BUSINESS
March 3, 1987 | BRUCE HOROVITZ
It was supposed to be the death of the Double Cheeseburger. After a series of high level powwows at McDonald's Corp.'s headquarters in Oak Brook, Ill., it was decided in 1972 that a couple of new items called the Quarter Pounder and the Quarter Pounder with Cheese would replace the double burgers that were losing favor with the fast-food crowd. "The Quarter Pounder prevailed," said David Green, vice president of national marketing at McDonald's.
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