BUSINESS
March 30, 2012 | By Deborah Netburn
The savvy Internet reader knows that you can't believe everything you read online, but on April Fools' Day we suggest that you not believe anything you read online. Internet hoax time is just around the corner, and as our inbox continues to fill up with jaw-dropping press releases "strictly embargoed for April 1," we thought we'd put together a list of some Internet hoaxes past -- just to whet your appetite for what's to come. 1. Tacocopter: Tacocopter took the Internet by storm in late March, when a faux Silicon Valley start-up put up a website outlining a plan to deliver tacos via remote-control flying drone robots.
BUSINESS
March 1, 2012 | By Alex Pham, Los Angeles Times
Blizzard Entertainment, a subsidiary of Activision Blizzard Inc., is eliminating 600 jobs, the Irvine game studio disclosed Wednesday. The jobs represent 8.2% of the workforce at Activision. The Santa Monica company reported having 7,300 workers at the end of 2011. Blizzard, which publishes the popular World of Warcraft title, said in a brief statement that 90% of the affected jobs are not related to game development. As a result, the company said, its game release schedule for Diablo III, World of Warcraft: Mists of Pandaria, Blizzard DOTA and StarCraft II: Heart of the Swarm remain intact.
BUSINESS
February 23, 2012 | By Deborah Netburn
World of Warcraft, the world's most popular multiplayer role-playing game, can definitely help you kill time, but can it also make your brain work better if you are of relatively advanced age? That was the suspicion of Anne McLaughlin and Jason Allaire, psychology professors at North Carolina State University. They run the Gains Through Gaming Lab , which examines how the playing of video games improves cognitive ability in older adults. To test their theory, the researchers asked 39 adults ages 60 to 77 to play World of Warcraft for roughly two hours a day over a two-week period.
BUSINESS
November 9, 2011 | By Alex Pham, Los Angeles Times
Activision Blizzard Inc. has raised its financial projections for the year, based largely on the strength of a single game: Call of Duty: Modern Warfare 3. But a sharp drop in subscribers for the game publisher's other marquee title, World of Warcraft, knocked the wind out of the company's stock. The Santa Monica company announced Tuesday that subscribers for its World of Warcraft online game had fallen to 10.3 million from 11.4 million at the end of March. "The magnitude of the decline was surprising," said Michael Pachter, an analyst with Wedbush Securities.
BUSINESS
August 4, 2011 | By Alex Pham, Los Angeles Times
Despite owning a broad portfolio of game franchises, Activision Blizzard Inc. continues to rely on a handful of titles from Blizzard Entertainment in Irvine and the Call of Duty franchise for much of its sales and profits. The Santa Monica game publisher said its second-quarter revenue of $1.15 billion was up 19% from $967 million a year earlier, thanks to strong sales of supplemental online content for its Call of Duty: Black Ops, as well as the popularity of two Blizzard titles, World of Warcraft: Cataclysm and Star Craft II: Wings of Liberty.
BUSINESS
February 10, 2011 | By Alex Pham, Los Angeles Times
Striking the death knell for a once-hot music game business, Activision Blizzard Inc. said Wednesday that it would disband Guitar Hero and scrap development of a Guitar Hero title slated for this year. At the same time, the Santa Monica company told analysts during a conference call to announce fourth-quarter results that it would invest heavily in creating an online service dubbed BeachHead for an existing video game, Call of Duty. Activision, which provided little detail on the upcoming service, also dropped hints about a new product it plans to announce next week at Toy Fair in New York, as well as a new multi-player online title from its Blizzard Entertainment studio in Irvine.