October 22, 2010 |
It's going to be a good weekend at the box office for Paramount Pictures. The premiere of the studio's low-budget horror sequel, "Paranormal Activity 2," is the favorite to be No. 1, people who have seen prerelease surveys predicted. Even if it falls a bit short, however, Paramount can still pop the champagne. That's because the other movie gunning for the top spot is the studio's "Jackass 3D," which finished first last weekend. Paramount has accelerated television and online marketing for the new "Paranormal" film recently and has seen interest grow among young moviegoers and particularly Latinos.