January 9, 2002 |
Just as consumers view Charles Schwab as the personification of low-cost investment services and saw Herb Kelleher as the voice of Southwest Airlines, Dave Thomas was the public face of Wendy's International Inc. But after Thomas' death Tuesday of liver cancer, Wendy's said it no longer plans to use the founder in its advertising. The Dublin, Ohio-based company years ago had started reducing his ad presence.
CALIFORNIA | LOCAL
January 19, 2006 |
The Nevada couple who pulled the finger-in-the-Wendy's-chili scam were sentenced Wednesday to stiff prison sentences. Anna Ayala, 40, who said she bit into the digit, was sentenced to nine years. Her husband, Jaime Plascencia, 44, who obtained the finger from a co-worker who had lost it in a workplace accident, was sentenced to more than 12 years.
August 9, 1989 |
R. David Thomas, the hamburger restaurant chain founder starring in the new Wendy's commercials, has no interest in elbowing Chrysler's Lee A. Iacocca aside as one of America's best known executive pitchmen. The beefy high school dropout who amassed a fortune peddling fast food said he'd just as soon retreat to corporate obscurity if Wendy's ad makers could devise an alternative campaign that would sell hamburgers.
June 1, 2002 |
Seeking to capitalize on the sizzling "fast-casual" market, Wendy's International Inc. said Friday that it agreed to buy the parent company of Baja Fresh Mexican Grill for $275 million in cash. The deal, coming just weeks after the Thousand Oaks-based Mexican-food chain announced plans for an initial public stock offering, would give Baja Fresh the capital and marketing muscle to expand rapidly in the fast-casual sector, the fastest-growing part of the restaurant industry.
CALIFORNIA | LOCAL
April 9, 2005 |
The woman who says she bit into a human finger while eating chili at a Wendy's restaurant has a history of making claims against corporations, including another fast-food chain, a former employer and General Motors. Anna Ayala, 39, who hired a San Jose attorney to represent her in the Wendy's case, has been involved in several legal battles in the Bay Area, according to court records.
June 19, 2007 |
Wendy's International Inc. is exploring a possible sale of the company, the nation's third-largest hamburger chain said Monday as it warned that profit for the year would fall short of Wall Street's expectations. "While a sale remains only one of the alternatives under consideration, we believe it merits more thorough examination," James V. Pickett, Wendy's chairman and head of a special committee doing the study, said in a statement.