February 4, 1997 |
Oscar Mayer Foods Corp. might have hosted the Super Bowl halftime show, but when it comes to restaurants, Newport Beach-based Wienerschnitzel claims to be the undisputed king of the hot dog hill. The chain expects to sell more than 59 million hot dogs this year at its 287 locations, according to marketing director Tom Amberger. The chain, which started with a single location in Wilmington in 1961, also expects do a big business in chili.
June 4, 1999 |
Union 76 has its orange ball antenna topper, Jack in the Box has its clown head and now Wienerschnitzel wants in on the action with a new chili dog character, the Delicious One. The yellow-limbed hot dog fits horizontally over an antenna, to look like it's hanging on and flying behind the car. But unlike Taco Bell's now-famous Chihuahua, the Wienerschnitzel chili dog has not yet achieved icon status.
April 7, 1999 |
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels' official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores. According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
CALIFORNIA | LOCAL
December 3, 2013 |
Over the decades, the city of Los Angeles has named more than 1,000 architectural and historic landmarks: the Egyptian Theatre in Hollywood, the Theme Building at LAX, the entry gates of Chinatown. And now it has Der Wienerschnitzel. On Tuesday, the City Council added the nondescript, flat-roofed drive-through, the first of the more than 350 opened by the Wienerschnitzel chain, to its registry of historic-cultural monuments. Less than 600 square feet in size, the Wienerschnitzel outlet in Wilmington isn't much to look at. It's emblazoned in the colors of ketchup and mustard.
December 29, 1985 |
It was a year when Carl Karcher Enterprises went "back to basics," when Naugles Inc. nearly lost its shirt and Taco Bell pulled a pizza out of its Mexican hat. But 1985 may have marked just the beginning of what industry analysts project could be a crucial turning point for Orange County's fast-food and restaurant industry. In fact, 1986 could represent a year when six major Orange County restaurant companies at once attempt to vastly change their images from that of recent years.
December 28, 1986 |
Consumers didn't have much of an appetite for restaurants in 1986. Most restaurateurs experienced slumping earnings as consumers took advantage of low interest rates and spent their money on big-ticket items rather than food, analysts said. And cheaper fast-food outlets suffered, too, as a result of stiff competition, partly from convenience stores.