February 4, 1997 |
Oscar Mayer Foods Corp. might have hosted the Super Bowl halftime show, but when it comes to restaurants, Newport Beach-based Wienerschnitzel claims to be the undisputed king of the hot dog hill. The chain expects to sell more than 59 million hot dogs this year at its 287 locations, according to marketing director Tom Amberger. The chain, which started with a single location in Wilmington in 1961, also expects do a big business in chili.
June 4, 1999 |
Union 76 has its orange ball antenna topper, Jack in the Box has its clown head and now Wienerschnitzel wants in on the action with a new chili dog character, the Delicious One. The yellow-limbed hot dog fits horizontally over an antenna, to look like it's hanging on and flying behind the car. But unlike Taco Bell's now-famous Chihuahua, the Wienerschnitzel chili dog has not yet achieved icon status.
CALIFORNIA | LOCAL
May 18, 2000 |
For the second time in six months, the City Council rejected plans Tuesday for a Wienerschnitzel drive-through restaurant planned in the south side of the city. An initial proposal for the restaurant was rejected late last year. Project representatives said Wednesday that after making all the studies and changes possible to their plans, including operating hours and design modifications, they are filing a lawsuit against the city to recover their costs on the project plus damages.
April 7, 1999 |
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels' official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores. According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
September 17, 1997 |
Wienerschnitzel plans to open a restaurant in Mexico, marking the hot dog chain's first expansion outside the United States. The company said Tuesday it also plans three restaurants in the U.S. territory of Guam, with the first scheduled to open in December. The restaurant in Juarez, Mexico, is scheduled to open in mid-January. Wienerschnitzel sells 60 million hot dogs a year through 281 outlets in 10 states.
CALIFORNIA | LOCAL
December 3, 2013 |
Over the decades, the city of Los Angeles has named more than 1,000 architectural and historic landmarks: the Egyptian Theatre in Hollywood, the Theme Building at LAX, the entry gates of Chinatown. And now it has Der Wienerschnitzel. On Tuesday, the City Council added the nondescript, flat-roofed drive-through, the first of the more than 350 opened by the Wienerschnitzel chain, to its registry of historic-cultural monuments. Less than 600 square feet in size, the Wienerschnitzel outlet in Wilmington isn't much to look at. It's emblazoned in the colors of ketchup and mustard.