February 16, 2000 |
Wienerschnitzel is using the Internet to win over a new generation of fans. The Newport Beach chain, which started as a single hot dog stand in 1961, has grown to a 330-unit operation in 14 states. But its executives fear that younger people aren't as familiar with Wienerschnitzel as some of its more high-profile rivals, like McDonald's and Burger King. "Traditionally, we have good awareness with regular loyal customers who have been with us for years," said Tom Amberger, director of marketing.
June 4, 1999 |
Union 76 has its orange ball antenna topper, Jack in the Box has its clown head and now Wienerschnitzel wants in on the action with a new chili dog character, the Delicious One. The yellow-limbed hot dog fits horizontally over an antenna, to look like it's hanging on and flying behind the car. But unlike Taco Bell's now-famous Chihuahua, the Wienerschnitzel chili dog has not yet achieved icon status.
May 20, 1999 |
Newport Beach-based Wienerschnitzel is aggressively courting Spanish speakers through a series of radio ads slated to run through June. The fast-food chain began an 11-week campaign April 11 with 60-second spots airing on Spanish-language stations KLVE, KSCA and KLAX. The radio spots are geared toward people "who speak primarily Spanish and are not necessarily privy to English-language advertising," said Sonia Gutierrez-Carstensen, a Latino communications specialist.
April 7, 1999 |
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels' official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores. According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
November 20, 1997 |
Maybe it's the hot dogs. Before this season's tip-off, the Great Western Forum added Wienerschnitzel hot dogs at concession stands, and the Los Angeles Lakers reeled off the franchise's best-ever start with nine straight wins. Marketing executives at Newport Beach-based Wienerschnitzel were understandably jazzed about being in the right place at the right time. "People like a winner," said Tom Amberger, Wienerschnitzel's director of marketing.
September 17, 1997 |
Wienerschnitzel plans to open a restaurant in Mexico, marking the hot dog chain's first expansion outside the United States. The company said Tuesday it also plans three restaurants in the U.S. territory of Guam, with the first scheduled to open in December. The restaurant in Juarez, Mexico, is scheduled to open in mid-January. Wienerschnitzel sells 60 million hot dogs a year through 281 outlets in 10 states.