February 4, 1997 |
Oscar Mayer Foods Corp. might have hosted the Super Bowl halftime show, but when it comes to restaurants, Newport Beach-based Wienerschnitzel claims to be the undisputed king of the hot dog hill. The chain expects to sell more than 59 million hot dogs this year at its 287 locations, according to marketing director Tom Amberger. The chain, which started with a single location in Wilmington in 1961, also expects do a big business in chili.
June 4, 1999 |
Union 76 has its orange ball antenna topper, Jack in the Box has its clown head and now Wienerschnitzel wants in on the action with a new chili dog character, the Delicious One. The yellow-limbed hot dog fits horizontally over an antenna, to look like it's hanging on and flying behind the car. But unlike Taco Bell's now-famous Chihuahua, the Wienerschnitzel chili dog has not yet achieved icon status.
CALIFORNIA | LOCAL
May 18, 2000 |
For the second time in six months, the City Council rejected plans Tuesday for a Wienerschnitzel drive-through restaurant planned in the south side of the city. An initial proposal for the restaurant was rejected late last year. Project representatives said Wednesday that after making all the studies and changes possible to their plans, including operating hours and design modifications, they are filing a lawsuit against the city to recover their costs on the project plus damages.
April 7, 1999 |
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels' official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores. According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
February 16, 2000 |
Wienerschnitzel is using the Internet to win over a new generation of fans. The Newport Beach chain, which started as a single hot dog stand in 1961, has grown to a 330-unit operation in 14 states. But its executives fear that younger people aren't as familiar with Wienerschnitzel as some of its more high-profile rivals, like McDonald's and Burger King. "Traditionally, we have good awareness with regular loyal customers who have been with us for years," said Tom Amberger, director of marketing.
May 20, 1999 |
Newport Beach-based Wienerschnitzel is aggressively courting Spanish speakers through a series of radio ads slated to run through June. The fast-food chain began an 11-week campaign April 11 with 60-second spots airing on Spanish-language stations KLVE, KSCA and KLAX. The radio spots are geared toward people "who speak primarily Spanish and are not necessarily privy to English-language advertising," said Sonia Gutierrez-Carstensen, a Latino communications specialist.