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Wienerschnitzel Company

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BUSINESS
June 28, 1994 | BRUCE HOROVITZ
For the nation's largest hot dog chain, the hunt for business has finally come down to this: the Veggie Dog. No baloney. Vegetarian hot dogs will be test-marketed next month at several Wienerschnitzel locations in Southern California. The wieners will be made from soy--with nary a fleck of meat. Think of it as pizza without cheese. Or Twinkies without cream. This is a serious bid to increase business by appealing to the untapped niche of vegetarians.
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BUSINESS
June 21, 2003 | Elizabeth Kelly, Times Staff Writer
The parent of hot dog chain Wienerschnitzel is acquiring co-branding partner Tastee-Freez, a purveyor of soft-serve ice cream. Newport Beach-based Galardi Group, which also owns the Original Hamburger Stand, has served Tastee-Freez desserts at 67 of its more than 350 locations since 1999 under a co-branding agreement. Other chains also have teamed with complementary brands to expand their menus, including El Pollo Loco and Foster's Freeze. Tastee-Freez, based in Utica, Mich.
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BUSINESS
November 20, 1997 | GREG JOHNSON, TIMES STAFF WRITER
Maybe it's the hot dogs. Before this season's tip-off, the Great Western Forum added Wienerschnitzel hot dogs at concession stands, and the Los Angeles Lakers reeled off the franchise's best-ever start with nine straight wins. Marketing executives at Newport Beach-based Wienerschnitzel were understandably jazzed about being in the right place at the right time. "People like a winner," said Tom Amberger, Wienerschnitzel's director of marketing.
CALIFORNIA | LOCAL
May 25, 2000 | Raul Gallegos, (714) 520-2512
The Planning Commission approved plans Tuesday to build a drive-through Wienerschnitzel in the Imperial-Rose Shopping Center at Imperial Highway and Rose Drive. Unlike a separate proposal to build a Wienerschnitzel on Chapman Avenue, the Imperial-Rose plan did not face public opposition. The commission's vote was 4 to 1, with Commissioner Patricia Shoemaker opposed. Commissioners Keith Gibson and Marv Reid were absent.
BUSINESS
February 4, 1997 | GREG JOHNSON
Oscar Mayer Foods Corp. might have hosted the Super Bowl halftime show, but when it comes to restaurants, Newport Beach-based Wienerschnitzel claims to be the undisputed king of the hot dog hill. The chain expects to sell more than 59 million hot dogs this year at its 287 locations, according to marketing director Tom Amberger. The chain, which started with a single location in Wilmington in 1961, also expects do a big business in chili.
BUSINESS
June 4, 1999 | Abigail Goldman
Union 76 has its orange ball antenna topper, Jack in the Box has its clown head and now Wienerschnitzel wants in on the action with a new chili dog character, the Delicious One. The yellow-limbed hot dog fits horizontally over an antenna, to look like it's hanging on and flying behind the car. But unlike Taco Bell's now-famous Chihuahua, the Wienerschnitzel chili dog has not yet achieved icon status.
CALIFORNIA | LOCAL
May 18, 2000 | Raul Gallegos, (714) 520-2512
For the second time in six months, the City Council rejected plans Tuesday for a Wienerschnitzel drive-through restaurant planned in the south side of the city. An initial proposal for the restaurant was rejected late last year. Project representatives said Wednesday that after making all the studies and changes possible to their plans, including operating hours and design modifications, they are filing a lawsuit against the city to recover their costs on the project plus damages.
BUSINESS
April 7, 1999 | Leslie Earnest
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels' official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores. According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
BUSINESS
February 16, 2000 | GREG HERNANDEZ, Greg Hernandez covers the restaurant industry for The Times. He can be reached at (714) 966-5989 and at greg.hernandez@latimes.com
Wienerschnitzel is using the Internet to win over a new generation of fans. The Newport Beach chain, which started as a single hot dog stand in 1961, has grown to a 330-unit operation in 14 states. But its executives fear that younger people aren't as familiar with Wienerschnitzel as some of its more high-profile rivals, like McDonald's and Burger King. "Traditionally, we have good awareness with regular loyal customers who have been with us for years," said Tom Amberger, director of marketing.
BUSINESS
May 20, 1999 | GREG HERNANDEZ
Newport Beach-based Wienerschnitzel is aggressively courting Spanish speakers through a series of radio ads slated to run through June. The fast-food chain began an 11-week campaign April 11 with 60-second spots airing on Spanish-language stations KLVE, KSCA and KLAX. The radio spots are geared toward people "who speak primarily Spanish and are not necessarily privy to English-language advertising," said Sonia Gutierrez-Carstensen, a Latino communications specialist.
BUSINESS
February 16, 2000 | GREG HERNANDEZ, Greg Hernandez covers the restaurant industry for The Times. He can be reached at (714) 966-5989 and at greg.hernandez@latimes.com
Wienerschnitzel is using the Internet to win over a new generation of fans. The Newport Beach chain, which started as a single hot dog stand in 1961, has grown to a 330-unit operation in 14 states. But its executives fear that younger people aren't as familiar with Wienerschnitzel as some of its more high-profile rivals, like McDonald's and Burger King. "Traditionally, we have good awareness with regular loyal customers who have been with us for years," said Tom Amberger, director of marketing.
BUSINESS
June 4, 1999 | Abigail Goldman
Union 76 has its orange ball antenna topper, Jack in the Box has its clown head and now Wienerschnitzel wants in on the action with a new chili dog character, the Delicious One. The yellow-limbed hot dog fits horizontally over an antenna, to look like it's hanging on and flying behind the car. But unlike Taco Bell's now-famous Chihuahua, the Wienerschnitzel chili dog has not yet achieved icon status.
BUSINESS
May 20, 1999 | GREG HERNANDEZ
Newport Beach-based Wienerschnitzel is aggressively courting Spanish speakers through a series of radio ads slated to run through June. The fast-food chain began an 11-week campaign April 11 with 60-second spots airing on Spanish-language stations KLVE, KSCA and KLAX. The radio spots are geared toward people "who speak primarily Spanish and are not necessarily privy to English-language advertising," said Sonia Gutierrez-Carstensen, a Latino communications specialist.
BUSINESS
April 7, 1999 | Leslie Earnest
Wienerschnitzel has edged out Farmer John to become the Anaheim Angels' official hot dog maker. As part of the deal with the major league baseball team, Newport Beach-based Wienerschnitzel will create a new Halo Hot Dog for sale in retail stores. According to the agreement, Wienerschnitzel will supply hot dog and sausage products at Edison International Field while promoting the Angels in its 137 Southern California stores.
BUSINESS
November 20, 1997 | GREG JOHNSON, TIMES STAFF WRITER
Maybe it's the hot dogs. Before this season's tip-off, the Great Western Forum added Wienerschnitzel hot dogs at concession stands, and the Los Angeles Lakers reeled off the franchise's best-ever start with nine straight wins. Marketing executives at Newport Beach-based Wienerschnitzel were understandably jazzed about being in the right place at the right time. "People like a winner," said Tom Amberger, Wienerschnitzel's director of marketing.
BUSINESS
September 17, 1997 | Associated Press
Wienerschnitzel plans to open a restaurant in Mexico, marking the hot dog chain's first expansion outside the United States. The company said Tuesday it also plans three restaurants in the U.S. territory of Guam, with the first scheduled to open in December. The restaurant in Juarez, Mexico, is scheduled to open in mid-January. Wienerschnitzel sells 60 million hot dogs a year through 281 outlets in 10 states.
BUSINESS
September 17, 1997 | Associated Press
Wienerschnitzel plans to open a restaurant in Mexico, marking the hot dog chain's first expansion outside the United States. The company said Tuesday it also plans three restaurants in the U.S. territory of Guam, with the first scheduled to open in December. The restaurant in Juarez, Mexico, is scheduled to open in mid-January. Wienerschnitzel sells 60 million hot dogs a year through 281 outlets in 10 states.
BUSINESS
February 4, 1997 | GREG JOHNSON
Oscar Mayer Foods Corp. might have hosted the Super Bowl halftime show, but when it comes to restaurants, Newport Beach-based Wienerschnitzel claims to be the undisputed king of the hot dog hill. The chain expects to sell more than 59 million hot dogs this year at its 287 locations, according to marketing director Tom Amberger. The chain, which started with a single location in Wilmington in 1961, also expects do a big business in chili.
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