BUSINESS
November 26, 1988 | BRUCE KEPPEL, Times Staff Writer
After having been thwarted recently in a bid to diversify into the luxury end of the cruise business, Carnival Cruise Lines--styled as "the cruise line for the masses--said Friday that it now intends to buy Holland America Line's Seattle-based travel and tourism companies for $625 million. Carnival described the Holland America deal as a significant move to broaden its market beyond its present emphasis on discount-priced cruises. Holland America is in the luxury end of the industry.
TRAVEL
May 18, 1986 | SHIRLEY SLATER and HARRY BASCH, Slater and Basch are Los Angeles free-lance writers.
While airline takeovers, mergers and route transfers have occupied headlines and newscasts for several months, a quieter but equally long-ranging series of changes has been going on in the cruise industry. It's comparable to Detroit's realization some years back that not everybody coveted block-long gas-guzzlers with tail fins, that a lot of consumers would put cash on the barrel head to buy economical little cars from Japanese firms who had a better grasp on what the public really wanted.
TRAVEL
January 11, 1987 | SHIRLEY SLATER and HARRY BASCH, Slater and Basch are Los Angeles free-lance writers.
At long last there's a ship for the die-hards who think they'd get bored on a standard cruise, for people who shy away from the big ships, for erstwhile skippers who like to stand on the bridge with the captain. It's for couples who want to be alone together on a remote island beach instead of on a group bus tour of St. Thomas, and for anyone who would rather snorkel or windsurf than play bingo or line up for the midnight buffet.
TRAVEL
March 22, 1987 | SHIRLEY SLATER and HARRY BASCH, Slater and Basch are Los Angeles free-lance writers.
If you can swing a weekend in Palm Springs or Las Vegas, you can afford a cruise. You can cruise the Caribbean for as little as $50 a day, the Mexican Riviera for $80 a day and the Pacific and Canadian coast for as low as $83. That's almost as cheap as staying home. And you can still tan by the pool, the casinos are lively until late, there's a main stage show and a cabaret or piano bar, and the all-you-can-eat buffet is open often and included in the cost.
NEWS
November 25, 1988 | United Press International
Carnival Cruise Lines has reached an agreement in principle to buy Holland America Line's travel and tourism operations for $625 million, it was announced today. The purchase includes all Holland America cruise operations, Westours, Westmark Hotels and Windstar Sail Cruises, said a joint announcement by Mickey Arison, president of Carnival, and Nico van der Vorm, chairman of Holland America Line. Closing of the proposed transaction is expected by Jan.