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September 20, 1993 | From Associated Press
Jim Bernau's dream of running a winery came true with the help of about 1,200 partners--all of them fellow aficionados of the grape. His Willamette Valley Vineyards is the nation's first consumer-owned winery. Pride of ownership "boosts sales, and in turn increases profits," said Bernau, president and general manager of the 3-year-old venture, which has grown to 4,500 shareholders. "It's a self-fulfilling dream."
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September 20, 1993 | From Associated Press
Jim Bernau's dream of running a winery came true with the help of about 1,200 partners--all of them fellow aficionados of the grape. His Willamette Valley Vineyards is the nation's first consumer-owned winery. Pride of ownership "boosts sales, and in turn increases profits," said Bernau, president and general manager of the 3-year-old venture, which has grown to 4,500 shareholders. "It's a self-fulfilling dream."
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April 28, 2012
The Willamette Valley, the historical heart of the Oregon wine industry, was once thought to be too cool for grape growing, and ever since those earliest days, its climate has been its defining feature — wines known for finesse, even when notions of finesse went underappreciated. But critical attitudes are moving away from the "bigger is better" mind set, and the last two vintages, 2010 and 2011, among the coolest climate years on record, are likely to yield some of the valley's most ethereal reds.
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