September 21, 1999 |
WPP Group, the world's third-largest advertising and communications holding company, said it agreed to buy Los Angeles-based ad research company Diagnostic Research International Inc. to strengthen its market research operations. DRI would be folded into the Millward Brown research group, a unit of WPP's Kantar Group, becoming the biggest ad-testing company in the U.S. Terms of the transaction weren't disclosed. In 1998, DRI had sales of $35.5 million and net assets of $3 million.
June 6, 1989
Kidder, Peabody & Co. has named B. J. Megargel, 35, managing director and head of mergers and acquisitions. Megargel has been managing director and head of international M&A for Shearson Lehman Hutton. At Shearson, Megargel worked on a broad array of transactions, including the sale of Ogilvy Group to WPP Group, Black & Decker's acquisition of Emhart, RJR Nabisco's proposed management-led buyout, Wagner & Brown's attempted acquisition of Gencorp and Maytag's acquisition of Magic Chef.
May 8, 1989
Report Says WPP May Raise Ogilvy Bid: WPP Group, the British advertising agency, has told Ogilvy Group Inc. that it is willing to raise its $725-million offer for the U.S. ad agency, Wall Street sources said. Reuters reported that the sources said WPP has informed Ogilvy, parent of Ogilvy & Mather, that it might raise its offer to as high as $50 a share, or more than $800 million, from $45 a share. Officials for WPP in London and for Ogilvy in New York could not be reached immediately for comment.
February 24, 1999 |
Kimberly-Clark Corp. said that the WPP Group of global communications companies will handle all worldwide advertising for its consumer products. J. Walter Thompson, a WPP agency, has been awarded global creative advertising responsibility for the company's tissue brands, including Kleenex, Scott, Scottex and Andrex, it said. The accounts were previously shared by J. Walter Thompson, WPP's Ogilvy & Mather and Foote, Cone & Belding, which is a unit of Chicago-based True North Communications Inc.
June 16, 1987 |
The British marketing services firm that launched a hostile bid for the parent of J. Walter Thompson advertising agency said Monday that it would raise its bid by more than $50 million if a merger agreement with JWT Group is reached by Wednesday. The London-based WPP Group said it was prepared to raise its $45-a-share bid to $50.50 a share to "bring about an immediate acceptance of our proposal and to put this extended period of instability behind JWT as quickly as possible."