Yahoo

SAN FRANCISCO -- Yahoo has been searching for its identity for so long, it's downright Freudian. It could never decide: Was it a digital media company or a technology company? Chief Executive Marissa Mayer, the former Google executive charged with the herculean task of reviving the struggling Internet pioneer's fortunes, has made it official: Yahoo is now a technology company. QUIZ: How much do you know about Facebook? That's according to the company's annual 10-K report to the U.S. Securities and Exchange Commission.

SAN FRANCISCO -- Ken Goldman wasn't working at home on Wednesday. Yahoo's chief financial officer was working the room at a Morgan Stanley investment conference, making a forceful case that Marissa Mayer is improving the quality of life at Yahoo. He did not directly acknowledge - - nor did anyone ask about -- the elephant in that room: Yahoo's ban on telecommuting, which has sparked a national uproar. Mayer, the former Google executive charged with reviving the fortunes of the struggling Internet pioneer, has given Yahoo employees an ultimatum: show up at the office or lose your job. PHOTOS: 10 craziest excuses employees have used to call in sick Yahoo sought to contain the controversy on Tuesday by issuing a written statement: "This isn't a broad industry view on working from home -- this is about what is right for Yahoo right now. " Without mentioning the new policy, Goldman painted an upbeat picture of life at Yahoo with parking lots filling up early in the morning and staying full in the evening.

Yahoo Chief Executive Marissa Mayer stirred up a hornet's nest with her company's announcement that it will soon ban telecommuting . By Yahoo's reckoning, you can't operate at the top of your game if you're working from home. "To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side," Jackie Reses, Yahoo's human resources chief, wrote in a memo to staffers. "That is why it is critical that we are all present in our offices.

SAN FRANCISCO - Corporate America's most famous working mother has banned her employees from working at home. Now the backlash is threatening to overshadow the progress she has made turning around Yahoo Inc. Marissa Mayer, one of only a handful of women leading Fortune 500 companies, has become the talk of Twitter and Silicon Valley for her controversial move to end telecommuting at the struggling Internet pioneer. VIDEO DISCUSSION: Is Yahoo's telecommuting ban too severe?

In the biggest sign so far that this is now Marissa Mayer's Yahoo, the Web company began rolling out a major redesign Wednesday morning to U.S. users. Yahoo.com users will be greeted by a new news-feed feature that allows them to scroll down continually for more news articles that have been gathered based off their interests and preferences. Users can also log into Yahoo using their Facebook account to gain a more personal experience. Besides the news feed, Yahoo also said it has newly designed homepage applications.

SAN FRANCISCO -- Yahoo Chief Executive Marissa Mayer talked up her ability to turn around the struggling Internet pioneer, saying she would focus on "the dozen or so applications that people use all the time on their phone" to encourage users to spend more time and advertisers to spend more money on them. The advantage for Yahoo, Mayer said, is that its core offerings already focus on the Internet's daily habits such as email, search, news, finance and sports. Now Yahoo is looking to make those experiences better for the 200 million monthly active users who use Yahoo on their mobile devices, Mayer said.

Marissa Mayer has put an end to a prolonged slump in Yahoo revenue. Fourth-quarter revenue rose 2% to $1.35 billion, Yahoo's first full-year revenue increase in three years. It was the first full quarter under new Chief Executive Mayer, who joined the tech giant from Google in mid-July. Mayer has sparked hopes that she can turn around the beleaguered company. The company's fourth-quarter net income declined 8% to $272 million, or 23 cents a share. The earnings would have been higher if not for one-time accounting charges.

Snip.it, a start-up that has been described as a Pinterest for Web articles, has been acquired by Yahoo. The San Francisco company announced the news Tuesday in a message posted on its website, letting users know that it would no longer continue supporting "snipping," which is the action users would take to collect articles, videos or pictures from around the Web. "We are thrilled at the opportunity to bring Snip.it's vision to a larger scale...

Dig out your derby, find your fedora and put on your porkpie -- Tuesday is National Hat Day! In honor of the headgear holiday, the folks at Yahoo have provided us with some hat-related search intel, including that Stetson was the top-searched hat brand on Yahoo in the last year (New Era was No. 2), and that the top-searched hat-related term of the past month was, thanks to the recently ended lockout, "NHL snapback. " In other National Hat Day related news, (and really, how often do you hear that?

The TV newsmagazine "The Insider" was created nearly a decade ago on the premise that viewers couldn't get enough behind-the-scenes looks at television and film stars. That's still true, but these days, celebrity watchers don't need to turn on the TV to get their fix. Fans are awash in Hollywood gossip thanks to social media and the Internet. And in a connected world where reality star Kim Kardashian turned to her own blog to share news of her pregnancy, pop culture no longer waits for an evening TV time slot.