December 8, 1991
Masaaki (Matt) Ito, chief operating officer of Yamaha Electronics Corp. USA, has been named to the additional title of president. He succeeds Donald Palmquist, who retired in September after 10 years with the company. Ito, 47, will be responsible for sales, marketing and service of the company's electronics products, as well as its daily operation and financial management. The Buena Park company is a U.S. marketing arm of Yamaha Corp. of Japan.
April 22, 1993 |
Yamaha Corp. of America has chosen a new advertising agency to promote its Disklavier electronic player piano and other keyboard products. The company chose Costa Mesa's Salvati Montgomery Sakoda agency to handle the keyboard division account, estimated by AdWeek magazine to be worth $2.5 million a year. The Yamaha account, now held by LinkFreeman in Chicago, had been in review for about two months, said Dan Pittman, a spokesman for Salvati Montgomery Sakoda.