January 15, 1993
Roger E. Stange has been appointed senior vice president of finance and administration for Yamaha Corp. of America in Buena Park. He was formerly senior vice president and general manager of its subsidiary, Yamaha Electronics Corp. USA., also in Buena Park. The new position consolidates administrative and financial functions of both companies.
December 8, 1991
Masaaki (Matt) Ito, chief operating officer of Yamaha Electronics Corp. USA, has been named to the additional title of president. He succeeds Donald Palmquist, who retired in September after 10 years with the company. Ito, 47, will be responsible for sales, marketing and service of the company's electronics products, as well as its daily operation and financial management. The Buena Park company is a U.S. marketing arm of Yamaha Corp. of Japan.
April 22, 1993 |
Yamaha Corp. of America has chosen a new advertising agency to promote its Disklavier electronic player piano and other keyboard products. The company chose Costa Mesa's Salvati Montgomery Sakoda agency to handle the keyboard division account, estimated by AdWeek magazine to be worth $2.5 million a year. The Yamaha account, now held by LinkFreeman in Chicago, had been in review for about two months, said Dan Pittman, a spokesman for Salvati Montgomery Sakoda.
July 10, 1997 |
Stanford University and Japan's Yamaha Corp. said they have joined in a program to license audio technologies they say can produce electronically synthesized sound virtually indistinguishable from instrumental sound. There are more than 400 patents and patent applications for the technology, dubbed Sondius-XG and previously marketed under the names Sondius and Virtual Acoustic. The program also includes patents and applications covering Yamaha's XG format.