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Yokohama Tire Corp

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BUSINESS
May 1, 1992 | JOHN O'DELL
* Corporate headquarters: Fullerton. * History: Tokyo-based Yokohama Rubber Co. Ltd. is merging its two U.S. subsidiaries, Mohawk Rubber Co. in Akron, Ohio and Yokohama Tire Corp in Fullerton. * Date of merger: July 1, 1992. * Corporate officers: Yoshimichi Hanabusa, president and chief executive; Koin (Ken) Suzuki, executive vice president.
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BUSINESS
April 26, 1995
Fullerton-based Yokohama Tire Corp. has been singled out by Toyota Motor Manufacturing USA as an outstanding supplier for 1994 because of its on-time delivery record. Yokohama, the U.S. manufacturing and distribution arm of Japan's Yokohama Rubber Co., makes tires at a plant in Salem, Va., and ships them to Toyota's central distribution center in Columbus, Ohio, for delivery on demand to the Japanese car maker's auto plants in Kentucky and Northern California.
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BUSINESS
May 1, 1992 | JOHN O'DELL, TIMES STAFF WRITER
Tokyo-based Yokohama Rubber Co. Ltd. said Thursday it will merge its two U.S. subsidiaries into a single operation headquartered in Fullerton in an effort to integrate marketing efforts in this country. The July 1 merger will combine Mohawk Rubber Co., a sales and manufacturing subsidiary located in Akron, Ohio, and 23-year-old Yokohama Tire Corp. in Fullerton, the Japanese tire maker's U.S. sales arm for the Yokohama brand.
BUSINESS
February 14, 1995 | John O'Dell, Times staff writer
Daytona Rolls on Yokohamas: At the recent 24-hour endurance race at Daytona, 15 of the entries ran on special racing tires supplied by Fullerton-based Yokohama Tire Corp. At four wheels per car, that's 60 tires. But racing isn't simple--or cheap. Yokohama trucked 1,800 tires to the Florida track: 1,200 for the race (an average of 20 complete tire changes per car) and 600 for use in practice. About 70% of the tires were actually used, a company spokesman said.
BUSINESS
April 26, 1995
Fullerton-based Yokohama Tire Corp. has been singled out by Toyota Motor Manufacturing USA as an outstanding supplier for 1994 because of its on-time delivery record. Yokohama, the U.S. manufacturing and distribution arm of Japan's Yokohama Rubber Co., makes tires at a plant in Salem, Va., and ships them to Toyota's central distribution center in Columbus, Ohio, for delivery on demand to the Japanese car maker's auto plants in Kentucky and Northern California.
BUSINESS
February 14, 1995 | John O'Dell, Times staff writer
Daytona Rolls on Yokohamas: At the recent 24-hour endurance race at Daytona, 15 of the entries ran on special racing tires supplied by Fullerton-based Yokohama Tire Corp. At four wheels per car, that's 60 tires. But racing isn't simple--or cheap. Yokohama trucked 1,800 tires to the Florida track: 1,200 for the race (an average of 20 complete tire changes per car) and 600 for use in practice. About 70% of the tires were actually used, a company spokesman said.
BUSINESS
December 3, 1986
Yokohama Tire Corp. said it has moved its United States corporate headquarters from Montebello to Fullerton. Ernest Hicks, controller and operations manager, said the move was prompted by the company's need for more room. The Fullerton facility contains about 200,000 square feet, he said, while the Montebello facility was only about 60,000 square feet. Hicks said the facility will serve as the company's national distribution center.
BUSINESS
August 9, 1990 | JOHN O'DELL, TIMES STAFF WRITER
Japan's second-largest tire maker, Yokohama Rubber Co. Ltd., said it will spend $40 million to increase production at Mohawk Rubber Co. of Akron, Ohio, which Yokohama acquired last October. Fullerton-based Yokohama Tire Corp. is the Japanese company's U.S. marketing arm, and its 125 employees will be responsible for handling sales of the new products coming out of Mohawk plants in Akron and Salem, Va., a company spokesman said.
BUSINESS
December 13, 1990 | Chris Woodyard Times staff writer
Just when South Coast Plaza shop owners were recovering from a company-sponsored spending spree by Isuzu dealers, along came some Yokohama Tire dealers with their own incentive program. Last Saturday, 10 Yokohama dealers hit the shopping mall armed with a special credit card that allowed them to charge up to $10,000 in goods from participating stores at South Coast Plaza, courtesy of Yokohama Tire Corp. in Fullerton, the U.S. distribution arm of Yokohama Rubber Co. of Tokyo.
BUSINESS
May 1, 1992 | JOHN O'DELL
* Corporate headquarters: Fullerton. * History: Tokyo-based Yokohama Rubber Co. Ltd. is merging its two U.S. subsidiaries, Mohawk Rubber Co. in Akron, Ohio and Yokohama Tire Corp in Fullerton. * Date of merger: July 1, 1992. * Corporate officers: Yoshimichi Hanabusa, president and chief executive; Koin (Ken) Suzuki, executive vice president.
BUSINESS
May 1, 1992 | JOHN O'DELL, TIMES STAFF WRITER
Tokyo-based Yokohama Rubber Co. Ltd. said Thursday it will merge its two U.S. subsidiaries into a single operation headquartered in Fullerton in an effort to integrate marketing efforts in this country. The July 1 merger will combine Mohawk Rubber Co., a sales and manufacturing subsidiary located in Akron, Ohio, and 23-year-old Yokohama Tire Corp. in Fullerton, the Japanese tire maker's U.S. sales arm for the Yokohama brand.
BUSINESS
December 13, 1990 | Chris Woodyard Times staff writer
Just when South Coast Plaza shop owners were recovering from a company-sponsored spending spree by Isuzu dealers, along came some Yokohama Tire dealers with their own incentive program. Last Saturday, 10 Yokohama dealers hit the shopping mall armed with a special credit card that allowed them to charge up to $10,000 in goods from participating stores at South Coast Plaza, courtesy of Yokohama Tire Corp. in Fullerton, the U.S. distribution arm of Yokohama Rubber Co. of Tokyo.
BUSINESS
August 9, 1990 | JOHN O'DELL, TIMES STAFF WRITER
Japan's second-largest tire maker, Yokohama Rubber Co. Ltd., said it will spend $40 million to increase production at Mohawk Rubber Co. of Akron, Ohio, which Yokohama acquired last October. Fullerton-based Yokohama Tire Corp. is the Japanese company's U.S. marketing arm, and its 125 employees will be responsible for handling sales of the new products coming out of Mohawk plants in Akron and Salem, Va., a company spokesman said.
BUSINESS
December 3, 1986
Yokohama Tire Corp. said it has moved its United States corporate headquarters from Montebello to Fullerton. Ernest Hicks, controller and operations manager, said the move was prompted by the company's need for more room. The Fullerton facility contains about 200,000 square feet, he said, while the Montebello facility was only about 60,000 square feet. Hicks said the facility will serve as the company's national distribution center.
BUSINESS
October 1, 1993
Eika Yamagata has been appointed president and chief executive of Yokohama Tire Corp. in Fullerton, a subsidiary of Yokohama Rubber Co. Ltd. He succeeds Yoshimichi Hanabusa, who is returning to Japan as Yokohama Rubber's managing director in charge of corporate planning. Yamagata, who has been with the company since 1961, was most recently corporate director of Yokohama Rubber. * Thomas E. Pardun has joined the board of Western Digital Corp.
BUSINESS
October 8, 1997 | John O' Dell, John O'Dell covers major Orange County corporations and manufacturing for The Times
Irvine-based Kia Motors America Inc. has dropped the public relations agency that helped usher it into the U.S. market in 1994. Replacing Porter Novelli Public Relations as the South Korean auto importer's outside voice will be Pacific Communications Group in Torrance. Pacific also does PR and marketing work for Fullerton-based Yokohama Tire Corp., the U.S. operations of British luxury performance car maker Aston Martin Lagonda and Ford Motor Co.'s regional headquarters in Anaheim.
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