June 15, 2002
Poets speak of mountains as eternal. The ancients feared them as the abodes of dragons or demons. Nineteenth century climbers went to conquer them. Modern climbers toil to cleanse them of the trash left by their predecessors. And mountains are far too often the stage for rebellion and warfare. In fact, high mountains are fragile and subject to environmental damage, swarmed by tourism and chipped away by indiscriminate development.
August 4, 1998 |
The event: Ninth Waterman's Ball, the Surf Industry Manufacturers Assn.'s big night out, at the Ritz-Carlton in Dana Point. The association staged the gala Friday to honor surf legends and raise money for ocean preservation. * Surf & Turf: More than 900 party-goers, many of them surf legends and local surf industry executives, gathered outside the hotel on a bluff overlooking the ocean in time for a spectacular sunset. The location pleased those who had attended past balls at landlocked hotels.
March 24, 1998 |
It could be a writing utensil or a mode of transportation, or maybe some camping equipment or a bicycle accessory. It could be virtually anything, really, as long as it enhances the outdoor experience with a quality, sustainable design that shows concern for the environment. Those are the characteristics that seven judges will be looking for in the "Q=E International Design Competition" sponsored by the Patagonia outdoor clothing and accessory manufacturing company of Ventura.
June 24, 1994 |
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
June 16, 1994 |
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
May 11, 1989 |
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
January 4, 2012 |
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
February 5, 1995 |
One of the dividends of owning stock in the Ben & Jerry's Homemade ice cream company is being invited to the annual stockholder's meeting. This gives you an excuse to eat lots of ice cream, check out Ben & Jerry's 40-foot solarized stage bus and then spend two days listening to the Band, Bo Diddley, Michelle Shocked and the Kwanzaa Music Workshop Performance, among many other acts, play at the Ben & Jerry's One World One Heart festival. You also get to attend the financial meeting.
December 27, 1992 |
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.