June 24, 1994 |
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
June 16, 1994 |
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
CALIFORNIA | LOCAL
April 7, 1995 |
The historic sandstone boulders at Chatsworth's Stoney Point Park are "one of the cradles of American rock-climbing," according to the sport's enthusiasts. But to a Warner Bros. crew filming Steven Seagal's latest action opus--"Under Siege 2: Dark Territory"--they're mainly an outdoor set.
May 24, 2012 |
High-end outdoor clothier and gear maker Patagonia Inc. is out to prove that a company can generate strong sales while being nearly fanatical about environmental concerns. The Ventura company was the first major clothier to make fleece jackets out of recycled bottles. Nearly a third of the power for its headquarters and adjoining child-care center comes from solar. And it donates 1% of its sales to environmental causes. With Patagonia being a privately held company, its finances are not public, but it says it's riding a growth curve.
CALIFORNIA | LOCAL
February 28, 2003 |
Yosemite's storied Camp 4, a birthplace of rock climbing's modern age and an enduring mecca for the adventurous, has been honored with a spot on the National Register of Historic Places, park officials announced Thursday. Little more than a shaggy collection of campsites encircling an antiquated cinderblock restroom, Camp 4 is for the climbing fraternity a spot as rich with history as Gettysburg.
CALIFORNIA | LOCAL
September 30, 2002 |
Patagonia has done it again. Months after being named one of the best companies to work for in America by Fortune magazine, the Ventura-based outdoor clothing maker has been awarded a similar honor by Working Mother magazine.
May 11, 1989 |
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
May 15, 2011 |
Between the sheet-cake birthday parties and hours-long, cookie-fueled management meetings, office work has a way of undermining all our plans to live healthfully. Americans spend nearly nine hours at work each day — and our sedentary jobs wreak havoc on our bodies. Three-quarters of adults get little or no activity daily, according to Dr. James Levine, an endocrinologist at the Mayo Clinic in Rochester, Minn. Two-thirds of Americans are overweight, and obesity accounts for 63 million physician office visits each year.
December 27, 1992 |
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.
January 4, 2012 |
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.