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Yvon Chouinard

BUSINESS
March 24, 1998 | LEO SMITH, SPECIAL TO THE TIMES
It could be a writing utensil or a mode of transportation, or maybe some camping equipment or a bicycle accessory. It could be virtually anything, really, as long as it enhances the outdoor experience with a quality, sustainable design that shows concern for the environment. Those are the characteristics that seven judges will be looking for in the "Q=E International Design Competition" sponsored by the Patagonia outdoor clothing and accessory manufacturing company of Ventura.
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NEWS
June 24, 1994 | GERI COOK, Geri Cook can be heard from 9 to 10 a.m. Saturdays on KIEV 870-AM
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
CALIFORNIA | LOCAL
May 22, 2009 | Steve Chawkins
The intruder climbed a stairway tucked amid the rocks, walked through an open patio door into the beach house and, with repeated knife slashes, thrust a family into a nightmare. Authorities said Thursday they had no suspect or motive in the slayings at the upscale Faria Beach Colony, a gated community about six miles up the coast from Ventura. The killer stabbed to death a pregnant woman and her husband about 10:30 p.m. Wednesday as their horrified 9-year-old son looked on.
NEWS
June 16, 1994 | WENDY MILLER, Wendy Miller is editor of Ventura County Life
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
MAGAZINE
February 18, 2001
Why did you publish Janet Reitman's article "Soul Men" (Jan. 21)? To publicize that visitors can use illegal drugs and camp wherever they want in Yosemite? To glorify people who steal sleeping bags by pretending to vomit? Was it a veiled high school membership drive for "underground Yosemite"? Or does Reitman want us to expel all climbers from our national parks because of these few outlaws? I expected to read an article about rock climbing. What was the point of this? Karen Casey Upland The piece on the freeloading, stoned rock climbers in Yosemite was disgusting.
HEALTH
May 15, 2011 | By Olga Khazan, Special to the Los Angeles Times
Between the sheet-cake birthday parties and hours-long, cookie-fueled management meetings, office work has a way of undermining all our plans to live healthfully. Americans spend nearly nine hours at work each day — and our sedentary jobs wreak havoc on our bodies. Three-quarters of adults get little or no activity daily, according to Dr. James Levine, an endocrinologist at the Mayo Clinic in Rochester, Minn. Two-thirds of Americans are overweight, and obesity accounts for 63 million physician office visits each year.
NEWS
May 11, 1989 | DENISE HAMILTON, Times Staff Writer
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
MAGAZINE
February 5, 1995 | Peter Carlin, Portland, Ore.-based Peter Carlin is co-author, with Stacy Allison, of "Beyond the Limits: A Woman's Triumph on Everest," published by Little, Brown
One of the dividends of owning stock in the Ben & Jerry's Homemade ice cream company is being invited to the annual stockholder's meeting. This gives you an excuse to eat lots of ice cream, check out Ben & Jerry's 40-foot solarized stage bus and then spend two days listening to the Band, Bo Diddley, Michelle Shocked and the Kwanzaa Music Workshop Performance, among many other acts, play at the Ben & Jerry's One World One Heart festival. You also get to attend the financial meeting.
OPINION
December 27, 1992 | DONELLA H. MEADOWS, Donella H. Meadows is an adjunct professor of environmental studies at Dartmouth College. and
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.
BUSINESS
January 4, 2012 | By Marc Lifsher, Los Angeles Times
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
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