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Yvon Chouinard

CALIFORNIA | LOCAL
September 27, 1991 | MACK REED, TIMES STAFF WRITER
More than $54,000 has poured into campaign coffers in the crowded race for Ventura City Council, with two pro-growth candidates and an incumbent slow-growth councilman collecting the biggest share of donations. By the 5 p.m. deadline Thursday, 11 of the 19 candidates for the three open City Council seats had filed financial disclosure forms as required by state law. Eighteen of the candidates are registered and one is running a write-in campaign.
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MAGAZINE
March 12, 1995
Peter Carlin's "Pure Profit" (Feb. 5) demonstrates the pitfalls of the modern business world. Entrepreneurs with the best of intentions get caught in a cycle of growth that's irresistible but destructive. Lured by profit and the chance to do more good, a small company with ideals tends to grow into a large bureaucracy in which the visionary founders gradually become removed from their product, thus losing control over both company and product. The large bureaucracy has become a necessary evil.
NEWS
August 4, 1998 | KATHRYN BOLD
The event: Ninth Waterman's Ball, the Surf Industry Manufacturers Assn.'s big night out, at the Ritz-Carlton in Dana Point. The association staged the gala Friday to honor surf legends and raise money for ocean preservation. * Surf & Turf: More than 900 party-goers, many of them surf legends and local surf industry executives, gathered outside the hotel on a bluff overlooking the ocean in time for a spectacular sunset. The location pleased those who had attended past balls at landlocked hotels.
CALIFORNIA | LOCAL
April 7, 1995 | NICHOLAS RICCARDI, TIMES STAFF WRITER
The historic sandstone boulders at Chatsworth's Stoney Point Park are "one of the cradles of American rock-climbing," according to the sport's enthusiasts. But to a Warner Bros. crew filming Steven Seagal's latest action opus--"Under Siege 2: Dark Territory"--they're mainly an outdoor set.
OPINION
June 15, 2002
Poets speak of mountains as eternal. The ancients feared them as the abodes of dragons or demons. Nineteenth century climbers went to conquer them. Modern climbers toil to cleanse them of the trash left by their predecessors. And mountains are far too often the stage for rebellion and warfare. In fact, high mountains are fragile and subject to environmental damage, swarmed by tourism and chipped away by indiscriminate development.
NEWS
June 16, 1994 | WENDY MILLER, Wendy Miller is editor of Ventura County Life
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
BUSINESS
March 24, 1998 | LEO SMITH, SPECIAL TO THE TIMES
It could be a writing utensil or a mode of transportation, or maybe some camping equipment or a bicycle accessory. It could be virtually anything, really, as long as it enhances the outdoor experience with a quality, sustainable design that shows concern for the environment. Those are the characteristics that seven judges will be looking for in the "Q=E International Design Competition" sponsored by the Patagonia outdoor clothing and accessory manufacturing company of Ventura.
BUSINESS
January 4, 2012 | By Marc Lifsher, Los Angeles Times
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
CALIFORNIA | LOCAL
September 30, 2002 | FRED ALVAREZ, TIMES STAFF WRITER
Patagonia has done it again. Months after being named one of the best companies to work for in America by Fortune magazine, the Ventura-based outdoor clothing maker has been awarded a similar honor by Working Mother magazine.
NEWS
May 11, 1989 | DENISE HAMILTON, Times Staff Writer
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
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