June 24, 1994 |
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
CALIFORNIA | LOCAL
April 7, 1995 |
The historic sandstone boulders at Chatsworth's Stoney Point Park are "one of the cradles of American rock-climbing," according to the sport's enthusiasts. But to a Warner Bros. crew filming Steven Seagal's latest action opus--"Under Siege 2: Dark Territory"--they're mainly an outdoor set.
March 24, 1998 |
It could be a writing utensil or a mode of transportation, or maybe some camping equipment or a bicycle accessory. It could be virtually anything, really, as long as it enhances the outdoor experience with a quality, sustainable design that shows concern for the environment. Those are the characteristics that seven judges will be looking for in the "Q=E International Design Competition" sponsored by the Patagonia outdoor clothing and accessory manufacturing company of Ventura.
June 16, 1994 |
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
May 11, 1989 |
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
January 4, 2012 |
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
December 27, 1992 |
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.
CALIFORNIA | LOCAL
February 28, 2003 |
Yosemite's storied Camp 4, a birthplace of rock climbing's modern age and an enduring mecca for the adventurous, has been honored with a spot on the National Register of Historic Places, park officials announced Thursday. Little more than a shaggy collection of campsites encircling an antiquated cinderblock restroom, Camp 4 is for the climbing fraternity a spot as rich with history as Gettysburg.
CALIFORNIA | LOCAL
September 30, 2002 |
Patagonia has done it again. Months after being named one of the best companies to work for in America by Fortune magazine, the Ventura-based outdoor clothing maker has been awarded a similar honor by Working Mother magazine.
February 5, 1995 |
One of the dividends of owning stock in the Ben & Jerry's Homemade ice cream company is being invited to the annual stockholder's meeting. This gives you an excuse to eat lots of ice cream, check out Ben & Jerry's 40-foot solarized stage bus and then spend two days listening to the Band, Bo Diddley, Michelle Shocked and the Kwanzaa Music Workshop Performance, among many other acts, play at the Ben & Jerry's One World One Heart festival. You also get to attend the financial meeting.