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Yvon Chouinard

March 12, 1995
Peter Carlin's "Pure Profit" (Feb. 5) demonstrates the pitfalls of the modern business world. Entrepreneurs with the best of intentions get caught in a cycle of growth that's irresistible but destructive. Lured by profit and the chance to do more good, a small company with ideals tends to grow into a large bureaucracy in which the visionary founders gradually become removed from their product, thus losing control over both company and product. The large bureaucracy has become a necessary evil.
June 15, 2002
Poets speak of mountains as eternal. The ancients feared them as the abodes of dragons or demons. Nineteenth century climbers went to conquer them. Modern climbers toil to cleanse them of the trash left by their predecessors. And mountains are far too often the stage for rebellion and warfare. In fact, high mountains are fragile and subject to environmental damage, swarmed by tourism and chipped away by indiscriminate development.
August 4, 1998 | KATHRYN BOLD
The event: Ninth Waterman's Ball, the Surf Industry Manufacturers Assn.'s big night out, at the Ritz-Carlton in Dana Point. The association staged the gala Friday to honor surf legends and raise money for ocean preservation. * Surf & Turf: More than 900 party-goers, many of them surf legends and local surf industry executives, gathered outside the hotel on a bluff overlooking the ocean in time for a spectacular sunset. The location pleased those who had attended past balls at landlocked hotels.
June 24, 1994 | GERI COOK, Geri Cook can be heard from 9 to 10 a.m. Saturdays on KIEV 870-AM
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
January 4, 2012 | By Marc Lifsher, Los Angeles Times
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
Patagonia has done it again. Months after being named one of the best companies to work for in America by Fortune magazine, the Ventura-based outdoor clothing maker has been awarded a similar honor by Working Mother magazine.
May 11, 1989 | DENISE HAMILTON, Times Staff Writer
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
May 15, 2011 | By Olga Khazan, Special to the Los Angeles Times
Between the sheet-cake birthday parties and hours-long, cookie-fueled management meetings, office work has a way of undermining all our plans to live healthfully. Americans spend nearly nine hours at work each day — and our sedentary jobs wreak havoc on our bodies. Three-quarters of adults get little or no activity daily, according to Dr. James Levine, an endocrinologist at the Mayo Clinic in Rochester, Minn. Two-thirds of Americans are overweight, and obesity accounts for 63 million physician office visits each year.
December 27, 1992 | DONELLA H. MEADOWS, Donella H. Meadows is an adjunct professor of environmental studies at Dartmouth College. and
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.
February 28, 2003 | Eric Bailey, Times Staff Writer
Yosemite's storied Camp 4, a birthplace of rock climbing's modern age and an enduring mecca for the adventurous, has been honored with a spot on the National Register of Historic Places, park officials announced Thursday. Little more than a shaggy collection of campsites encircling an antiquated cinderblock restroom, Camp 4 is for the climbing fraternity a spot as rich with history as Gettysburg.
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