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Yvon Chouinard

NEWS
June 24, 1994 | GERI COOK, Geri Cook can be heard from 9 to 10 a.m. Saturdays on KIEV 870-AM
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
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NEWS
June 16, 1994 | WENDY MILLER, Wendy Miller is editor of Ventura County Life
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
BUSINESS
March 24, 1998 | LEO SMITH, SPECIAL TO THE TIMES
It could be a writing utensil or a mode of transportation, or maybe some camping equipment or a bicycle accessory. It could be virtually anything, really, as long as it enhances the outdoor experience with a quality, sustainable design that shows concern for the environment. Those are the characteristics that seven judges will be looking for in the "Q=E International Design Competition" sponsored by the Patagonia outdoor clothing and accessory manufacturing company of Ventura.
CALIFORNIA | LOCAL
May 22, 2009 | Steve Chawkins
The intruder climbed a stairway tucked amid the rocks, walked through an open patio door into the beach house and, with repeated knife slashes, thrust a family into a nightmare. Authorities said Thursday they had no suspect or motive in the slayings at the upscale Faria Beach Colony, a gated community about six miles up the coast from Ventura. The killer stabbed to death a pregnant woman and her husband about 10:30 p.m. Wednesday as their horrified 9-year-old son looked on.
BUSINESS
May 24, 2012 | By Hugo Martín, Los Angeles Times
High-end outdoor clothier and gear maker Patagonia Inc. is out to prove that a company can generate strong sales while being nearly fanatical about environmental concerns. The Ventura company was the first major clothier to make fleece jackets out of recycled bottles. Nearly a third of the power for its headquarters and adjoining child-care center comes from solar. And it donates 1% of its sales to environmental causes. With Patagonia being a privately held company, its finances are not public, but it says it's riding a growth curve.
BUSINESS
January 4, 2012 | By Marc Lifsher, Los Angeles Times
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
NEWS
April 20, 2004 | CHRISTOPHER REYNOLDS
In ALL OF TROUT LITERATURE, THERE MAY BE NO VOLUME more often prescribed, or more likely to be mistaken for a comic book, than a 28-year-old wonder called "The Curtis Creek Manifesto." But this book's admirers -- hundreds of thousands of them -- have never been too clear about the man behind the manifesto. He claimed four names. He favored black hats and a flowing cape and considered himself "one of the last Edwardians."
OPINION
December 27, 1992 | DONELLA H. MEADOWS, Donella H. Meadows is an adjunct professor of environmental studies at Dartmouth College. and
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.
CALIFORNIA | LOCAL
February 28, 2003 | Eric Bailey, Times Staff Writer
Yosemite's storied Camp 4, a birthplace of rock climbing's modern age and an enduring mecca for the adventurous, has been honored with a spot on the National Register of Historic Places, park officials announced Thursday. Little more than a shaggy collection of campsites encircling an antiquated cinderblock restroom, Camp 4 is for the climbing fraternity a spot as rich with history as Gettysburg.
CALIFORNIA | LOCAL
September 30, 2002 | FRED ALVAREZ, TIMES STAFF WRITER
Patagonia has done it again. Months after being named one of the best companies to work for in America by Fortune magazine, the Ventura-based outdoor clothing maker has been awarded a similar honor by Working Mother magazine.
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