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Yvon Chouinard

CALIFORNIA | LOCAL
April 7, 1995 | NICHOLAS RICCARDI, TIMES STAFF WRITER
The historic sandstone boulders at Chatsworth's Stoney Point Park are "one of the cradles of American rock-climbing," according to the sport's enthusiasts. But to a Warner Bros. crew filming Steven Seagal's latest action opus--"Under Siege 2: Dark Territory"--they're mainly an outdoor set.
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NEWS
June 16, 1994 | WENDY MILLER, Wendy Miller is editor of Ventura County Life
I'm no hero, no daredevil. Never been described as "hellbent for leather." I get my kicks vicariously, willingly letting others thumb their nose at death. I admire the courage of anyone who withdraws money at an ATM after dark. As I sit in front of the computer writing this column--as perilous an undertaking as I care to have today--I'm beginning to hyperventilate over the subject of this week's centerpiece. Rock climbing.
NEWS
June 24, 1994 | GERI COOK, Geri Cook can be heard from 9 to 10 a.m. Saturdays on KIEV 870-AM
For those dedicated to sports and the environment, the name Patagonia represents a beacon of light and a lifestyle. Since 1957, when owner Yvon Chouinard began making pitons, or spikes, for mountain climbers, Patagonia has broadened its scope to manufacturing spirited and functional clothes for the outdoors. The merchandise is top-quality, the prices a touch high, but devotees of this label can turn to Ventura, where Patagonia's only California outlet store offers healthy price breaks.
NEWS
May 11, 1989 | DENISE HAMILTON, Times Staff Writer
While Yvon Chouinard may be best known for founding Patagonia, the Ventura-based distributor of outdoor clothing, the seeds of his $70-million empire were in the functional climbing gear he first fashioned in the early 1960s in a metalworking shed in his parents' back yard. Chouinard Equipment Ltd. posted only $6 million in sales last year. But it was the industry leader, buoyed by the reputations of its high-performance gear and its high-profile founder, who has spent months at a time climbing treacherous ice in Antarctica or scaling Himalayan peaks without taking oxygen.
CALIFORNIA | LOCAL
September 30, 2002 | FRED ALVAREZ, TIMES STAFF WRITER
Patagonia has done it again. Months after being named one of the best companies to work for in America by Fortune magazine, the Ventura-based outdoor clothing maker has been awarded a similar honor by Working Mother magazine.
BUSINESS
May 24, 2012 | By Hugo Martín, Los Angeles Times
High-end outdoor clothier and gear maker Patagonia Inc. is out to prove that a company can generate strong sales while being nearly fanatical about environmental concerns. The Ventura company was the first major clothier to make fleece jackets out of recycled bottles. Nearly a third of the power for its headquarters and adjoining child-care center comes from solar. And it donates 1% of its sales to environmental causes. With Patagonia being a privately held company, its finances are not public, but it says it's riding a growth curve.
OPINION
December 27, 1992 | DONELLA H. MEADOWS, Donella H. Meadows is an adjunct professor of environmental studies at Dartmouth College. and
There's an astonishing page in the latest Patagonia sports clothing catalogue, written by Yvon Chouinard, president of Patagonia. It tells why he's decided that his company should stop growing. "Last fall," he says, "we underwent an environmental audit to investigate the impact of the clothing we make . . . . To no one's surprise, the news is bad. Everything we make pollutes. Polyester, because it's made from petroleum, is an obvious villain, but cotton and wool are not any better.
CALIFORNIA | LOCAL
June 29, 1999 | COLL METCALFE, TIMES STAFF WRITER
Remember Gidget? Gender stereotypes were shattered when that bright-eyed Southern California girl picked up a surfboard and paddled into an arena dominated by men and braggadocio. Forty years later, the number of female surfers is still growing. And with that interest has come a demand for specialty surf clothing and products. Established a little more than a year ago, Ventura-based Water Girl aims to meet that need.
BUSINESS
January 4, 2012 | By Marc Lifsher, Los Angeles Times
Reporting from Sacramento A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California's first "benefit corporations. " Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state's office in Sacramento shortly after it opened Tuesday morning. It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.
BUSINESS
October 27, 1996 | MARTHA GROVES
In April 1980, Peter Metcalf and two buddies set off for Alaska to attempt the first alpine-style ascent of the 7,000-foot south face of Mt. Hunter, a neighbor of Mt. McKinley. Rather than tote heavy gear for base camps in classic expeditionary style, the climbers carried only what they needed. Food was slashed to a frugal six-day supply. Tents were left behind.
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